Friday, February 28, 2020

Integrated marketing communications plan for 1 year for small or Assignment

Integrated marketing communications plan for 1 year for small or medium business - Assignment Example Their target market is presumably young people, as they emphasise their youthfulness in all their media, emphasizing that their hierarchical structure is all people under the age of 26, and emphasizing how they want to get young people involved in their mission, and also this is shown by their concentrating their efforts at universities and schools. The weakness lies in what is brought up above – Oaktree does not make financials available. These are numbers that potential donors will look at to decide if their dollars are going to be well-spent, and with Oaktree it would be impossible to tell where donations go, because there is no information about this. As I stated above, their Facebook page is not doing Oaktree any favors either. Although Oaktree regularly posts information into the newsfeed, this information garners very little attention. Very few people comment on any of their postings, and very few people even bother to state that they like the postings. Yet they have 2,700+ followers on Facebook. I am not certain what the problem is there, but they are obviously have problems getting people interested in what they are doing. Their strengths lie in their initiatives. They knock on doors, they partner with other organisations and schools in other countries, they fundraise as part of a global effort. These are all good. Their goals are admirable, and they are clearly stated – they want young people to get involved in the effort to eradicate poverty. It is just the execution of these ideals that leaves much to be desired. The potential competitors for Oaktree are Oxfam and World Vision Australia, both of which have their act together more than Oaktree does. Oxfam has over 40,000 Facebook followers if you combine Oxfam UK with Oxfam USA. Their website is much more user friendly as well. It is easy to navigate, the pages do not take forever to load, and

Tuesday, February 11, 2020

Electronic Communication Technology Essay Example | Topics and Well Written Essays - 2500 words

Electronic Communication Technology - Essay Example However, because of the additional tubes it used, the receiver did not become common until the 1930’s when the levels of performance it provided became an essential requirement and the technology involved became cheaper too. The super-heterodyne receiver operates on the principle of heterodyning or frequency mixing in a non-linear fashion. Two different signals are mixed using an RF mixer, to produce an output that is the product of the instantaneous levels of the signals at both the inputs. The resulting output will contain signals at a frequency that is different from the two original signals. If f1 and f2 are the two original signals, the resulting new frequencies are expressed as the sum (f1 + f2) and difference (f1 – f2) of the two. If two signals, one at a frequency of 7.0 MHz and the other at a frequency of 8.0 MHz are heterodyned together, two new frequencies of 15 MHz and 1.0 MHz are produced. A suitable antenna is required to receive the radio signals, and they are often built into the receiver itself. The frequencies enter the circuitry from the antenna and then pass through the different stages of the receiver. The RF amplifier is the first stage of the super-het receiver, and it is used to amplify the signals prior to mixing. The level of amplification has to be carefully chosen. The amplifier must enable the signals to be sufficiently amplified with a good signal to noise ratio and must not overload the mixer. The amplified and tuned signals are then fed into a mixer circuit. A local oscillator is connected to the other port of the mixer. This local oscillator consists of a variable frequency oscillator that produces sine waves. The mixer combines the local oscillator signal with the original RF signal, and produces two new frequencies. The local oscillator may also be a frequency synthesiser. The mixer stage is used to enhance the received frequency to an intermediate stage. The signals leaving the mixer enter the IF stage.